Entrepreneurship -- From Idea to Launch

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Teachers: Dr. Jeff Cornwall

About: 3½ hours, 33 lessons, Certificate of Completion

Successful entrepreneurs understand that entrepreneurship is a process that can be learned and improved upon with experience. Entrepreneurship – From Idea to Launch provides a series of lectures that can guide an aspiring entrepreneur through the steps that will greatly increase their chances for successfully turning their idea into a successful business. Entrepreneurship – From Idea to Launch can can be used as a step by step manual to walk an entrepreneur through the process of launching a venture. 

The specific objectives of this course:

Learn what entrepreneurship is and who are typical entrepreneurs. Understand how opportun … Read More

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Course Description

Successful entrepreneurs understand that entrepreneurship is a process that can be learned and improved upon with experience. Entrepreneurship – From Idea to Launch provides a series of lectures that can guide an aspiring entrepreneur through the steps that will greatly increase their chances for successfully turning their idea into a successful business. Entrepreneurship – From Idea to Launch can can be used as a step by step manual to walk an entrepreneur through the process of launching a venture. 

The specific objectives of this course:

  • Learn what entrepreneurship is and who are typical entrepreneurs.
  • Understand how opportunities for new businesses arise in the market and how to spot them
  • Learn how to assess the difference between an idea and a real business opportunity
  • Learn how to build a business model, how to test it, and how to adapt it to what the market really wants
  • Understand what business plans are used for and how to construct a winning plan
  • Gain a realistic understanding of what methods of financing make sense for your business

A Faculty Project Course - Best Professors Teaching the World

Successful entrepreneurs understand that entrepreneurship is a process that can be learned and improved upon with experience. This Entrepreneurship course provides a series of lectures that can guide an aspiring entrepreneur through the steps that will greatly increase their chances for successfully turning their idea into a successful business. The Entrepreneurship Course is designed to be viewed as an overview for those who want to learn what entrepreneurship is really all about. Or, this course can can be used as a step by step manual to walk an entrepreneur through the process of launching a venture. Therefore it can be viewed over a few hours, or it can be staggered over time. So whether you are thinking about becoming an entrepreneur, or you are actively trying to launch a new business, this Entrepreneurship course will offer you important information that will bring you a better chance of success.

Take this ultimate Entrepreneurship Course now and learn how to become a successful entrepreneur.

Curriculum

Module 1: Introduction

Lesson 1: Course Introductions
Entrepreneurship is a process that can be learned. This course offers an overview of the core knowledge and skills all entrepreneurs need. By learning and practicing basic entrepreneurial skills an entrepreneur's chance of building a successful venture goes up dramatically.

This course is organized into four main sections:
1. The Basics
2. Opportunities
3. Business Model
4. Business Play & Funding

As you take this course, please use the Notes feature to jot down any points or ideas that spark your attention.

Module 2: The Basics

Lesson 1: Who is the typical entrepreneur
Entrepreneurship is a process that can be learned. This course offers an overview of the core knowledge and skills all entrepreneurs need. By learning and practicing basic entrepreneurial skills an entrepreneur's chance of building a successful venture goes up dramatically.
Lesson 2: The life cycle of a business
Contrary to what many believe, entrepreneurship is not a personality type. Anyone who has a passion to start a new venture, to take advantage of a gap in the market, bring an invention to market, or to offer a product quicker, better, or faster can be taught to keys to successfully launch and growth a new business.
Lesson 3: The process from idea to launch
This lecture provides an overview of the life cycle of a business, which is the framework used to understand the stages a new venture progresses through as it develops. It also helps to organize the unique skills required for each stage in the growth of an entrepreneurial venture.
Lesson 4: Entrepreneurial thinking - a different view of risk
A big mistake that many new entrepreneurs make is to try and launch a new venture as soon as they come up with an idea. This is what leads to many entrepreneurial failures. This lecture highlights the stages of evaluation and development that should take place from idea through the launch of a new venture.
Lesson 5: Learning from other Entrepreneurs

Module 3: Opportunities

Lesson 1: Change and chaos – the entrepreneur’s best friend
Change in an industry threatens existing players in the market. They are so invested in the status quo that they cannot react to the new realities that change ushers in. But to an entrepreneur, change in a market or industry offers the opportunity to solve the "pain in the market" that change creates. The soil is loosened to allow the entrepreneur engage in the creative destruction of the old and be the agent to bring in the new.
Lesson 2: Forces for change
This lesson focuses on the most common sources of change and disruption in the market.
Lesson 3: Idea exercise
Lesson 4: Avoid the temptation to be impulsive – follow the three M’s
Don't fall into the common mistake of "ready, fire, aim." Successful entrepreneurs learn to be patient and assess if their idea is really a viable business opportunity.
Lesson 5: Market
The first step of assessing an idea is to determine if there really is a market. Just because you think there is a need does not mean that the market agrees. And even if there are customers who want what you offer, are there enough to make the business viable?
Lesson 6: Exercise: Market
Lesson 7: Margin
Step two in assessing an idea is to determine if you can make money with your business model. Even if there is a market, customers in that market may not be willing to pay enough to make the business sustainable by creating enough cash flow to cover your operating costs, your overhead, and provide you with the income you need to live your desired lifestyle.
Lesson 8: Exercise: Margin
Lesson 9: Me
The final step in assess an idea is to make sure you have the knowledge, experience, skills, and passion to launch and grow a venture based on your business model.
Lesson 10: Exercise: Me

Module 4: Business Model

Lesson 1: What is a business model
A business model is how we conceptualize all of the moving parts of a successful business. They all need to be in place and they all need to work together to provide value to the market.
Lesson 2: The business model canvas
The business model canvas is a tool first introduced in the book, Business Model Generation by Osterwalder and Pigneur. This tool simplifies the complex task of building, testing and refining a venture's business model during from the planning stage all the way through its launch and growth.
Lesson 3: Connecting with the customer
The core to any business model is to offer the right value proposition to the right target market in the way they want it delivered to them.
Lesson 4: Putting the right pieces in place
Implementation of a business model plan depends on understanding the resources, activities and partnerships necessary to bring the business to life.
Lesson 5: Translating your model from English into "Accounting-ese"
The language of business is accounting. No business model is complete until it is translated from verbal concept to a financial forecast.
Lesson 6: Exercise: Business Model Canvas
Lesson 7: Be ready to pivot!
Just when you think you have your business model correct, the market will often surprise you. Listen to the market! It will tell you what it really wants from you if you just listen.
Lesson 8: Exercise: Pivoting Your Business Model

Module 5: Writing the Business Plan and Getting Funding

Lesson 1: What is a business plan used for
While some experts advocate doing away with business plans entirely, they do play an important role for many entrepreneurs. The business plan is the format used to communicate your business model to bankers and investors.
Lesson 2: What goes into a good business plan
This lesson summarizes the key components of a solid business plan.
Lesson 3: Exercise: The Business Plan
Lesson 4: Avoiding the circular file
Once you have your plan complete, how do you convince investors to pay attention to it?
Lesson 5: Exercise: The Pitch
Lesson 6: Realistic funding opportunities
Where do entrepreneurs really get their funding from? This lesson provides a realistic overview of funding possibilities for new ventures.
Lesson 7: Exercise: Funding Plan
Lesson 8: Concluding Note
Thanks for watching my class and thanks to all of those who helped me produce if for you.
Lesson 9: Final Exercise

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What You'll Learn

  1. Learn what entrepreneurship is and who are typical entrepreneurs
  2. Understand how opportunities for new businesses arise in the market and how to spot them
  3. Learn how to assess the difference between an idea and a real business opporunity
  4. Learn how to build a business model, how to test it, and how to adapt it to what the market really wants
  5. Understand what business plans are used for and how to construct a winning plan
  6. Gain a realistic understanding of what methods of financing make sense for your business

Requirements

  1. A passion to become part of the entrepreneurial economy

Your Teacher

Professor of Entrepreneurship / Author